Google Ads Management San Diego: Measuring Campaign Success
Running paid search in San Diego looks simple from the outside. Set a budget, pick a few keywords, write some ads, then watch leads roll in. The reality is more demanding. A campaign can show a healthy click-through rate and still waste thousands. It can generate plenty of form fills and still fail to produce revenue. It can even look expensive at the keyword level while quietly driving the highest-value cases, appointments, or booked jobs in the account.